Take Action: MEC members, help us get kids on bikes

As a national Partner of Mountain Equipment Co-op, IMBA Canada has been selected for the 'You Vote, Your Cause' campaign.

Kicking off today, MEC members are invited to vote in the 2013 Board of Directors election. As a thank you for participating, MEC has pledged to donate $1 per vote to a community project of your choosing - this includes IMBA Canada, the Canadian Avalanche Centre, and Leave No Trace Canada.

Funds from MEC will support IMBA Canada's Take A Kid Mountain Biking Day events, part of the world-wide celebrations which pledge to put 30,000 kids on bikes in 2013!

How can you help?

1. We're urging all MEC members to get involved and vote online today! Every dollar raised for IMBA will fund our efforts to get families into the great outdoors and teach kids an appreciation for trails. Polls close March 28, 2013 at noon PT. Vote now | Votez Maintenant

2. Spread the word about 'You Vote Your Cause' to your social networks, family, and friends. Feel free to forward this email, or copy text from it and share on facebook and twitter. Together we'll share our passion for pedaling to Canada's next generation!

Help us make every day Take A Kid Mountain Bike Day (#TKMBD) and get 30,000 kids and families on bikes this year.

More information on Take A Kid Mountain Biking Day.


For immediate release: 02-21-13
Contact: rachael [dot] raven [at] imba [dot] com (Rachael Raven)
Communications Specialist
1-855-255-4095 x 104