IMBA rolls out new Regional Leadership Advisory Council program for Canada


For Immediate Release: 09-01-10
Contact: Rachael Raven
IMBA Canada Communications Coordinator
rachael [dot] raven [at] imba [dot] com

The Canadian office of the International Mountain Bicycling Association (IMBA Canada) is excited to announce the launch of the Regional Leadership Advisory Council (RLAC) program for fall 2010. This is the second major addition IMBA Canada has made to its programming this year.

Loosely modeled after the Regional Leadership Councils in the United States, Canadian RLACs are groups of mountain bike enthusiasts who are committed to growing and educating the network of mountain bikers that support advocacy throughout a region or province. Each Council will consist of representatives from IMBA affiliated clubs, and will be coordinated by IMBA Canada’s paid regional staff.

The motivation to create the RLAC program came out of last year’s provincial Mountain Bike Summit in Kitchener, ON. Close to 100 mountain bike leaders came together at Chicopee Ski and Summer Resort, and decided that an organized voice was needed for mountain biking at the provincial level.

The purpose of each Council is to facilitate communication and networking between IMBA Canada affiliated clubs within a region, and to provide IMBA Canada with representation on a regional or provincial level.

IMBA Canada is rolling out the RLAC program in British Columbia and Ontario this fall. All IMBA Canada affiliated clubs in these provinces will be invited to participate.

“All of our clubs are doing amazing work,” said IMBA Canada Executive Director Lora Woolner. “But we could accomplish so much more for mountain biking in Canada if we worked collaboratively.”

If you are interested in sitting on the BC or Ontario councils, contact your Regional Coordinator. More information can be found on the RLAC webpage, and Frequently Asked Questions page.