IMBA Canada launching new website, print publication in 2011

For Immediate Release: 02-22-11
Contact: Rachael Raven
IMBA Canada Communications Coordinator
rachael [dot] raven [at] imba [dot] com
613-301-8098
www.imbacanada.com

As of Spring 2011, IMBA’s Canadian office will offer more resources and information to members, partners and the trail community. Launching in March, imbacanada.com boasts a new design and interface, along with added resources, stunning photos, and more news.

We’re also excited to announce the debut of IMBA Canada Trail News, a full colour print newsletter which will replace subscriptions to the US-created IMBA Trail News (ITN). The new publication will be mailed to members and supporters twice a year, and will also be available to the general public online.

“Since opening in 2004, IMBA’s Canadian office has shared resources -- such as imba.com and the ITN -- with the US office, in Boulder, Colorado,” says executive director Lora Woolner. “We are thrilled to be able to step out on our own and offer members and supporters a Canadian-specific website and newsletter.”

Building upon the ITN, the Canadian edition will include news, feature articles, club and rider profiles, corporate member visibility, and international content.

These new offers will greatly enhance IMBA Canada’s membership package, keeping riders and land managers in touch with news and alerts from the mountain bike and trails worlds.