IMBA Canada gains support from The North Face

For Immediate Release: 06-16-11
Contact: Rachael Raven
IMBA Canada Communications Coordinator

The North Face joins IMBA Canada as one of the newest supporters on a growing list of corporate members.

In addition to helping launch the premier issue of IMBA Canada Trail News, The North Face Canada will contribute beyond their membership dues in support of the Canadian Trail Care Crew program.

The funds will be used to leverage further contributions from individual donors and the Canadian mountain bike industry to this year’s $50,000 Trail Building Fund campaign, which is dedicated to keeping IMBA Canada’s flagship field program on the road while it seeks a title sponsor.

“We’re very excited to be partnering with IMBA on their Trail Care Crew Program,”says Jessica Starkey, Marketing Coordinator of The North Face Canada. “Sustainable trail development is critical to the growth of the sport, and we feel fortunate to be able to assist in educating, constructing, and getting riders out on the trails."

IMBA Canada's Executive Director Lora Woolner had this to say, “This outstanding level of commitment sets the bar for other companies making the foray into the mountain biking market. Kudos to The North Face for having the foresight to invest a portion of their profits in mountain bike trails and advocacy.”

More about IMBA Canada and The North Face

The International Mountain Bicycling Association (IMBA) Canada is a non-profit association whose mission is to create, enhance and preserve great trail experiences for mountain bikers throughout Canada. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, and cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions.

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.