24 Hours of Adrenalin and Racks Unlimited Partner to Support IMBA Canada

July 7, 2014 -- Long time corporate member, Twenty4 Sports Inc, is going above and beyond in support of IMBA Canada at their upcoming 24 Hours of Adrenalin event in Canmore, July 19 and 20, 2014. In partnership with Calgary-based specialty store, Racks Unlimited, a 4-bike Thule rack system (valued at over $1700) will be raffled off with all proceeds going to IMBA Canada's restructuring efforts. Also on tap are 24 Hours of Adrenalin collectors pint glasses, strategically priced at $5 to raise even more funds.

"When IMBA Canada made the announcement in May that it was in need of increased support, 24 Hours of Adrenalin president, Stuart Dorland, was the first to pick up the phone and offer to help," said Lora Woolner, IMBA Canada Director. "We are thrilled to have this opportunity to drum up some additional support."

Woolner will be at the Canmore event, serving up pint glasses, selling raffle tickets, and talking with riders and spectators about IMBA Canada's work in 2014 and beyond. Feel free to drop by the IMBA Canada booth and show your trail love!

Tickets will be sold for $5 each, or 3 for $10 -- Better yet, join IMBA Canada and get 3 chances to win!

About IMBA Canada

The International Mountain Bicycling Association (Canada) is a non-profit association whose mission is to create, enhance and preserve great trail experiences for mountain bikers throughout Canada. Since 1988, IMBA has been bringing out the best in mountain biking worldwide by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA’s Canadian office has been up and running since 2004. Join the movement at imbacanada.com.

About 24 Hours of Adrenalin - Canmore

For 20 years the 24 Hours of Adrenalin has become the “not to miss event” of the summer. Geared towards the highly desirable weekend warrior outdoor market in a format that is focused on teamwork, camaraderie, family and friends. The first 24 Hours of Adrenalin (in Alberta) was staged at the Canmore Nordic Centre with just over 100 participants taking part. Now each year the event sells out nearly a year in advance at our capped participant number of 1,650. It’s our focus to provide our customers with a weekend that is healthy for participants, families and our partners, while being good to the environment and wildlife that surounds the event.

Lora Woolner
IMBA Canada Director
lora [dot] woolner [at] imba [dot] com
1-855-255-4095, ext. 101



Prize Description


Prize package #1 (roof mount for 4 bikes).

This package will include the following:
-1 x Thule roof mounted bar rack system, featuring Thule's Aeroblade crossbars (fits are available for almost any vehicle).
-4 x Thule Sidearm 594XT, upright roof mounted bike carrier.
-Matching locks and keys for the entire system.
-Professional installation at Racks Unlimited
-Total retail value $1,960.00.

Prize package #2 (rear mount for 4 bikes).

This package will include the following:
-Thule T2 916XT, premier platform hitch rack for two bikes.
-Thule T2 add-on 918XT, adding an additional two bike capacity.
-Class III trailer hitch receiver (fits available for most vehicles).
-Professional hitch and bike rack installation at Racks Unlimited.
-Total retail value $1,700.00.