IMBA Canada heads south for the 2010 World Summit

For Immediate Release: 5-14-10
Contact: Rachael Raven
IMBA Canada Communications Coordinator

Last week, over 220 delegates and mountain bike advocates met in Augusta, Georgia, for the 2010 IMBA World Summit.

The four day conference, which took place May 5-8, included keynote speeches by Mike Mercuri, SRAM’s vice president of product and marketing, and cycling legend Hans Rey. Delegates had the opportunity to attend a variety of breakout sessions, with topics such as funding trail projects, the environmental impacts of mountain biking, and connecting with the bike media.

“The Summit was a good opportunity to bring our eight staff members together, who are normally spread out across the country, and talk about Canadian mountain biking issues with international advocates,” said Lora Woolner, IMBA Canada’s executive director.

Woolner also used the backdrop of the Summit to announce the launch of the IMBA Canada Trail Care Crew program, a project being brought together by IMBA Canada, Parks Canada and the Trans Canada Trail.

Since no Summit is complete without riding— attendees had the chance to ride the Forks Area Trail System -- better known as FATS. Named an IMBA Epic in 2008, FATS offers 25 miles of swooping turns and rolling hills in South Carolina's Sumter National Forest.

Other events at the Summit included a premier of Awesomeland’s Women of Dirt, and a ribbon-cutting ceremony for the newly built Riverview Park Pumptrack.

The event wrapped up Saturday morning with an IMBA Epic Ride at FATS, and southern style BBQ hosted by the Southern Off-Road Bicycle Association (SORBA).

Looking for photos from the 2010 IMBA World Summit? View them online, and download high-resolution files, by visiting the event page on