Data Driven

Presenters: Zachary Cole, Bryan School of Business, Department of Sustainable Tourism and Hospitality; Jeff McNamee Linfield College and the Salem Area Trail Alliance; and Richard Buning, University of Florida

Overview: Mountain bikers and land managers who are involved in maintaining and promoting trail systems often claim that mountain biking creates positive economic impacts for host communities. Does the data support those claims? What attributes of trail systems and mountain bike events create the biggest impression on surveyed respondents?

Main conclusions: IMBA and researchers, such as the speakers in this session, should collaborate to develop guidelines for conducting economic impact studies. One element of studies that many researchers rely on is “IMPLAN” or “impact analysis” methodology.

More info: Impacts of MTB Tourism in Oakridge, Oregon (2014)