Promotions and Press

Promoting your visit is one of the most important steps to making it a success! Read on for details on promoting your visit to the community and local media. Find posters and a sample press release available for download at the bottom of the page.

Please contact the following people in your area to invite them to your event, or at least make sure they are aware of it:

  • Local land managers (city/county parks and recreation)
  • Provincial land managers (parks, natural resources)
  • Federal land managers (Parks Canada, Trans Canada Trail, National Capital Commission)
  • Bike clubs, bike shops and other cycling-related organizations and clubs
  • Other trail users, such as hikers, equestrians and trail runners
  • City/ municipal officials

Promotion Steps:

Immediately (two or three months before the event):

Add the event to your calendar and website. Make sure to include the description, date, time, and location of all public events. In addition to the weekend details, emphasize the fun stuff: social events, group rides, food, swag, raffles, etc. As soon as possible, please send the schedule to the TCC Coordinator: aj.strawson [at] imbacanada.com.

At least one month prior:

Display fliers at all local trail head kiosks. These are the most important places to advertise! A trailhead is the only place you are guaranteed to reach all of the trail users and avoid a turnout of only “the usual suspects.”

Display fliers at all local bike shops. Shops provide an invaluable connection with the community and can really drive up turnout. Coffee shops, too.

Send out a notice to the club’s email lists.

Put a notice on your local club’s forum. (Consider doing the same on MTBR.com’s local boards, and other club forums.)

If your local news outlets (TV and paper) have online community event calendars, make sure you get on them.

Start talking about the event and spreading the excitement through word-of-mouth advertising.

Two weeks prior:

Send out a reminder to the club’s email lists.

Bump up forum postings.

Send event press release to local news outlets. Larger markets will have a hard time with this and need more lead time. Smaller markets can almost always get some kind of coverage.

Make sure posted flyers are still up and visible.

Send reminder emails to major contacts: land managers, city officials, etc.

3 Days prior:

Send out a final reminder to the club’s email lists.

Bump up forum postings.

Send reminder emails to major contacts: land managers, city officials, etc.

If you are willing and have time, call the media to remind them of the event. Invite TV if the worksite is very close to a parking lot. You can almost always find someone who is great on the phone and can make these calls fearlessly.

Posters for download

If you need help publicizing your event - we've created a number of posters in PDF form, which you are welcome to download and print out to use as you see fit. Save the file to your computer (don't print from the browser), then take them to your local print shop or just print them out on your own color printer. Please be patient, as the files are large and might take a minute or two to load. If you have any issues or would like logos to create your own poster (we ask that you include IMBA Canada + Parks Canada logos on any Trail Care Crew event poster) please contact lora.woolner [at] imbacanada.com for full resolution logos.

AttachmentSize
TCC_Press_Kit_FR.doc140.5 KB
2015_TCC_Press_Kit_En.docx215.12 KB
mountain