Phone and Address

IMBA Canada Office Phones:

Toll-free: 1-855-255-4095

IMBA Canada Office Mailing Address:

IMBA Canada
PO Box 23034
Kitchener, ON N2B 3V1

Staff Directory

AJ Strawson, Field Programs and Consulting Services Manager
aj.strawson[at] | 1-855-255-4095 ext. 107

Deanne Cote, Programs, Membership Administrator
deanne.cote[at] | 1-855-255-4095 ext. 103

Eric Leonard, Quebec Volunteer Regional Coordinator
eric.leonard[at] | 1-855-255-4095 ext. 109

James Brown, BC Volunteer Regional Coordinator
james.brown[at] | 1-855-255-4095 ext. 106

Justin Truelove, Trail Care Crew Leader
justin.truelove[at] | 1-855-255-4095 ext. 108

Lora Woolner, Executive Director
lora.woolner[at]| 1-855-255-4095 ext. 101


Staff Bios

Lora Woolner, Director - Operations, Development, Membership & Communications

Lora began her involvement with IMBA in the late 90’s when she worked as the Mountain Bike Coordinator for Conservation Halton in Ontario. In 2002 Lora joined IMBA's staff in Boulder, Colorado as part of the Subaru/IMBA Trail Care Crew, where she and her husband Mark Schmidt lead more than 75 IMBA Trailbuilding Schools across North America. After 3 years on the road, Lora and Mark took their passion for trails back home, where they opened IMBA’s Canadian office in 2004. In addition to improving mountain bike opportunities through the work of IMBA Canada, Lora helped to develop Capilano University's Mountain Bike Operations Program, where she worked as lead instructor for the Park and Trail Design and Event Management courses. Lora enjoys many outdoor pursuits, but most of all loves exploring the world with her husband and three little girls. Lora is based in Kitchener, Ontario.  + Follow Lora's Blog

AJ Strawson, Field Programs and Consulting Services

AJ is excited to use his past experience as Trail Care Crew and GIS experience to help IMBA Canada clubs and volunteers create great trail experiences all across Canada. AJ has a background in environmental studies, GIS mapping, and a certificate in Sustainable Trails from Fleming College. + Follow AJ's Blog


Justin Truelove, Trail Care Crew Leader and Trails Specialist

Justin is the newest member of the IMBA Canada family and he is excited to come aboard as the Trail Care Crew Leader for the 2015 season. He has been involved in the planning and running of mountain bike races, the development and instruction of new and experienced riders as well as enjoying the occasional race from time to time. A graduate of Capilano University’s Mountain Bike Operations Program, Justin has had some great experience in the field as a mountain bike guide in the Yukon backcountry, as well as a brief stint as a professional trail and bike park builder. Justin is excited to bring his experience and expertise to the IMBA Canada family and pass that knowledge along to the local clubs and national parks that he visits with the Trail Care Crew program across Canada. Justin is based out of London, ON. + Follow Justin's Blog

Deanne Cote, Programs, Membership Administrator

Deanne has been involved in all aspects of mountain biking since her introduction to the sport in the late 90's. She's been involved with the development and instruction of kids and women's programs, putting on mountain bike races and festivals, officiating and racing. The first woman to graduate from Capilano University's Mountain Bike Operations program, Deanne has a true passion for developing trails. As part of Canada's first ever Trail Care Crew, Deanne traveled across Canada sharing her knowledge of trail and now resides in North Vancouver, BC. + Follow Deanne's Blog

James Brown, BC Volunteer Regional Coordinator

James was the first provincial rep to join the IMBA Canada staff in 2004. Although it was a volunteer position until 2008, he has participated in many advocacy initiatives to provide access opportunities and funding for mountain bicycling in British Columbia. James was also instrumental in setting up and enhancing the insurance program for IMBA Canada affiliate clubs. As a seasoned rider James enjoys hitting the trail no matter what the terrain. In his professional life he is a commercial photographer based in Victoria, BC. + Follow James' Blog

Eric Leonard, Quebec Volunteer Regional Coordinator

When the ADSVMQ (Quebec’s trail advocacy organization) was formed, Eric quickly got involved. He later co-authored the "Guide d'Aménagement des Sentiers de Vélo de Montagne," a book based on IMBA’s Trail Solutions and Managing Mountain Biking. As an active transportation planner, Eric works to help grow cycling and walking opportunities in many municipalities around the province. His vision of cycling doesn't focus to simply one type of user: Eric says he sees the opportunity for cycling to grow as a whole whenever two wheels and human power are involved! When he's not riding bikes, Eric can be found in mountains where the snow is deep. + Follow Eric's Blog