New 24 Hours of Adrenalin and Velofix Calgary partnership will raise support and awareness for IMBA Canada

Calgary, Alberta – April 14, 2015 - The 24 Hours of Adrenalin is proud to announce a new partnership with Velofix Calgary. “Velofix is a Mobile Bike Shop that takes the hassle out of getting your bike repaired. Simply book online and our Mobile Bike Shop comes to you to complete the service. We help our customers save time and ride more”, Duane Clemens, Franchise Owner – Calgary. Velofix Calgary will be providing additional mechanical support for racers throughout the weekend of the 24 Hours of Adrenalin, in their fully stocked Mobile Bike Shop.

Velofix Calgary will also be teaming up with Racks Unlimited at the event to help build awareness and support for the International Mountain Biking Association in Canada. Better known as IMBA Canada, the organization is all about creating sustainable trail building through standardized practices, preserving existing trail systems, and participating in activities that helps build awareness for mountain biking to grow the sport.

“On behalf of IMBA Canada, I am very excited about the partnership with Velofix Calgary. I think it is a great opportunity to support the community and build awareness”, Lora Woolner, Director Operations, Development, Membership & Communications.

Stuart Dorland Founder of 24 Hours of Adrenalin said: “we are excited to add a wonderful new partner that not only benefits our participants during the event weekend, but also joins our long term view of supporting IMBA Canada”.

About Velofix

Velofix Group of Companies was founded with a passion for cycling. Velofix is a Mobile Bike Shop that allows cyclists to “Save Time. Ride More”. Book on-line and the Mobile Shop comes to you and fixes your Bike. Franchises available in Canada & US www.velofix.com

About IMBA Canada

The International Mountain Bicycling Association (Canada) is a non-profit association whose mission is to create, enhance and preserve great trail experiences for mountain bikers throughout Canada. Since 1988, IMBA has been bringing out the best in mountain biking worldwide by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA’s Canadian office has been up and running since 2004. Join the movement at www.imbacanada.com

About 24 Hours of Adrenalin – Canmore

For 20 years the 24 Hours of Adrenalin has become the “not to miss event” of the summer. Geared towards the highly desirable weekend warrior outdoor market in a format that is focused on teamwork, camaraderie, family and friends. The first 24 Hours of Adrenalin (in Alberta) was staged at the Canmore Nordic Centre with just over 100 participants taking part. Now each year the event sells out nearly a year in advance at our capped participant number of 1,650. It’s our focus to provide our customers with a weekend that is healthy for participants, families and our partners, while being good to the environment and wildlife that surrounds the event. www.24hoursofadrenalin.com

For more information please contact: partnerships [at] twenty4sports [dot] com

mountain