24 Hours of Adrenalin teams up with Velofix and Racks Unlimited to support IMBA Canada

For over 10 years IMBA Canada has advocated on behalf of mountain bikers across the whole country with important initiatives and programs like establishing standardized best trail building practices, working to preserve existing trail systems, and growing the sport of mountain biking through awareness-building and education.

Last year, when 24 Hours of Adrenalin learned that IMBA Canada was facing a budget shortfall, the call was made to see what could be done at the 2014 event to raise money and support the work done by IMBA Canada. Working with event sponsor Racks Unlimited, 24HOA ran a sale tent and raffle which raised $4000 which was donated to IMBA Canada.

This year, 24 Hours of Adrenalin has been able to bring another key sponsor onboard to be part of the IMBA Canada fundraising efforts. Velofix will be joining Racks Unlimited in contributing great prizes which will be given away through a raffle held on race weekend, July 17th-19th at Canmore Nordic Centre.

Racks Unlimited will again be donating two deluxe Thule systems valued at $1000 each to be given away through the raffle while Velofix will be contributing 10 Major Tune gift certificates each worth $89 along with a pro-quality tool kit from Park Tools, valued at $1000. With all these great prizes, 24 Hours of Adrenalin is hoping to raise even more money than last year to support IMBA Canada.

"We're grateful to 24 Hours of Adrenalin for bringing the mountain bike community together in support of IMBA Canada,” said IMBA Canada Executive Director Lora Woolner. “With amazing partners like Racks Unlimited and Velofix Calgary, we hope to raise even more money this year for Canadian mountain bike trails and advocacy."

The 24 Hours of Adrenalin is the largest mountain bike race in Western Canada. Over 1800 racers will take to the trails of the Canmore Nordic Centre on the weekend of July 17th-19th. All riders, supporters and spectators are encouraged to find visit the IMBA Canada tent to get their raffle tickets and a chance to win great prizes. To learn more about IMBA Canada and 24 Hour of Adrenalin, visit http://www.24hoursofadrenalin.com/ and http://www.imbacanada.com/.

Media Contact

Paul Done, epicmediapaul [at] epicmedia [dot] ca (paul [at] epicmedia [dot] ca)
604-644-5423