2012 Take A Kid Mountain Biking Day inspires thousands of young riders

On October 6th, 2012, the ninth celebration of IMBA’s Take A Kid Mountain Biking Day event helped bring thousands of young riders into the outdoor world to ride their bikes. Recognized across the globe, the 2012 edition saw 121 IMBA events, and 45 others arranged by dealers in the Specialized Bicycles dealer network. Locations ranged from Mexico to Italy and across North America, including a ride at Marine Corps Base Camp Lejune in North Carolina. Based on organizers' estimates, at least 10,000 participants were inspired to ride at IMBA-affiliated events.

In Canada this year, we saw a record number of events being hosted thanks largely to our Canadian Specialized dealers and Parks Canada sites. With over 30 events hosted over a 5 week period, more than 2,500 kids participated, making 2012 Canada's most successful year yet!

A big thanks to Specialized Canada for encouraging its dealers to host events by offering extra prizing and incentives. “Take A Kid Mountain Biking Day is such a great event we'll definitely do all that we can to support it next year,” said Sarah Moore, online content and community specialist with Specialized Canada. “It's worth it just to see the pictures from the various events with happy kids out on bikes!”.

Look for exciting changes to the Take a Kid  program in Canada for 2013, which will help to support more clubs, dealers, and National Parks get kids out on bikes.

More About IMBA's Take a Kid Mountain Biking Day

IMBA's Take a Kid Mountain Biking Day is an annual celebration held on the first Saturday of October. The event, developed and coordinated by IMBA, strives to encourage communities around the world to join together and ride mountain bikes with youth. Informal or formal, one child or one hundred children, TKMBD celebrates the joy of riding in the dirt.

Besides being good, healthy fun, the goal is to develop a connection between kids and the natural world around them. Today's children are tomorrow's land managers and politicians — future decision-makers for important matters like recreation and access to public lands.

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For Immediate Release: 11-06-12
Contact: Deanne Lazaruk
deanne.lazaruk[at]imba.com
1-855-255-4095